A NEW media firm which is tapping into the market for disabled web shoppers is to expand after receiving £200,000 funding from the Northwest Development Agency (NWDA).
Liverpool-based Visual Position, which runs price comparison website pricebyprice.com, expects to create 15 jobs in the next two years as it develops and markets the site.
The NWDA investment is an award from its Grants for Research And Development (GRAND) scheme.
The site uses a number of tools to make it accessible. These include options to increase the size of the on-screen text and to change the text colours, and not using pop-up windows or flash technology.
Dave Warner, director of Visual Position, said: "There are 10m registered disabled people in the UK, who have an estimated annual spending power of £80bn.
"There are all sorts of conditions which affect whether people can fully access websites including epilepsy, arthritis and sight problems.
"We recognised that they were disadvantaged in not being able to access the same deals as able-bodied people and wanted to address the problem."
NWDA executive director of economic development, Mark Hughes, said: "The GRAND scheme aims to help entrepreneurs and business owners introduce innovative products and processes, including research trials and product testing, to help get good business ideas into production."
LPD Business, 8th April 2009